TheRealFlow
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Off-Plan Buyers Check Your Past. What Will They Find?

5 min

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Your buyers have a free tool on their phone. In one hour, it can tell them more about you than your entire sales gallery.

In this episode, Mario explains how off-plan buyers check a developer’s past before they believe the next project, and how developers can turn that hour into their best sales argument:

  • The three checks buyers make: your old projects, Google Street View, and your old fly-throughs that are still online
  • Why your next project is not sold by your next rendering, but by your last building
  • The burger-ad test: what happens when the promise and the delivery do not match
  • How to show your track record before buyers discover it alone
  • Why giving buyers real unit data tells them you are not afraid of the truth

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