How off-plan real estate really works.
One-minute videos and a weekday podcast for developers, brokers, investors and buyers. From the vision to someone’s home.
Hosted by Mario, who has spent 20 years working with real estate developers.
New on the podcast
Off-Plan Buyers Check Your Past. What Will They Find?
Your buyers have a free tool on their phone. In one hour, it can tell them more about you than your entire sales gallery. In this episode, Mario explains how off-plan buyers check a developer’s past before they believe…
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Why the Most Transparent Developer Sells Faster (Presale Strategy)
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Presale Marketing: You Don't Need Better Renderings, You Need More Detail
Why Most People Don't Know About the Presale Game (Off-Plan Real Estate)
Miami Brickell Sales Galleries: Holograms Everywhere, But Can You See Your Unit?
The Hardest Part of a Real Estate Developer Pitch Deck (Financial Planning)
Why Off-Plan Buyers Cannot Read Floorplans
Penthouse Renderings Don't Sell One-Bedroom Units (Presale Developer Advice)
Who is Mario
Mario has spent two decades next to the developers who sell homes before they exist. TheRealFlow explains that world from every side of the deal, so developers sell with more certainty and buyers invest with open eyes.
Mario is also the co-founder of SuitesFlow, which builds unit-by-unit virtual tours for off-plan projects.
More about MarioOff-plan real estate, answered
What is off-plan real estate?
Off-plan real estate is property sold before it is built, often before construction starts. The buyer signs a purchase contract and pays deposits in stages, and receives the finished home at completion. Prices are usually lowest at the earliest stage, when the risk is highest.
How do off-plan investors make money?
Off-plan investors profit from the gap between the presale price and the price of a finished, visible building. They buy at the earliest stage, when risk is highest and prices are lowest, then sell the contract or the finished unit once construction has removed most of that risk.
What is a presale contract assignment?
An assignment is the transfer of an off-plan purchase contract from the original buyer to a new buyer before the building is finished. The new buyer takes over the contract at a higher price, and the original buyer keeps the difference without ever owning the property. Most developers allow it under conditions written in the contract.
Is buying off-plan risky?
Yes. The main risks are construction delays, a developer that cannot finish, and a market that falls before completion. Risk drops as the building rises, which is why prices rise with it. Checking the developer’s finished projects and seeing your exact unit before signing are the two strongest protections.
How can I check an off-plan developer before buying?
Look up the developer’s finished projects and compare them with what was promised at launch, for example with Google Street View. Ask for the view and layout of your exact unit, not the penthouse renderings. A developer who shows buyers precise, unit-level information usually has nothing to hide.
Who is TheRealFlow for?
TheRealFlow is for everyone on the off-plan deal: developers who want to sell faster, brokers and marketers who sell presale projects, investors who buy early, and buyers who want to understand what they are signing. It is hosted by Mario Comando, who has worked with real estate developers for 20 years.
More terms explained in the off-plan glossary.