Fear vs Greed: The 2 Forces Behind Every Presale Purchase
When you buy new construction you buy a vision: fear of the unknown against the greed of a great deal. Certainty is what tips the balance toward signing.
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By Mario Comando, 20 years working with real estate developers. Co-founder of SuitesFlow.
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Latest podcast episodes
- Oct 30 Off-Plan Buyers Check Your Past. What Will They Find? Your buyers have a free tool on their phone. In one hour, it can tell them more about you than your entire sales gallery. In this episode, Mario… 5 min
- Oct 27 Dubai Off-Plan: Correction or Crash? My Forecast Dubai home sales fell 38% in the third quarter, prices sit about 10% below their peak, and the biggest supply wave in the city’s history is still… 7 min
- Oct 22 Presale Buyers Cannot Read Floorplans You have beautiful renderings, stunning video tours and a professional brochure. And your buyer still asks: “But can I fit a king bed in this… 5 min